Visualizing Association Rules in Hierarchical Groups

Association rule mining is one of the most popular data mining methods. However, mining association rules often results in a very large number of found rules, leaving the analyst with the task to go through all the rules and discover interesting ones. Sifting manually through large sets of rules is time consuming and strenuous. Visualization has a long history of making large amounts of data better accessible using techniques like selecting and zooming. However, most association rule visualization techniques are still falling short when it comes to a large number of rules. In this paper we present a new interactive visualization technique which lets the user navigate through a hierarchy of groups of association rules. We demonstrate how this new visualization techniques can be used to analyze a large sets of association rules with examples from our implementation in the R-package arulesViz.